Archives Identifier00788Date RangeCirca 2014DescriptionA series of posters highlighting aspects of Wellington, such as shopping, education, the screen industry and other aspects. The campaign was a launch activity for Destination Wellington, which was a campaign by the Wellington City Council and Positively Wellington Tourism (PWT) designed to market the capital as a premier destination for business, investment, and education, rather than just leisure tourism.
The posters were designed with The Assignment Group, and ran as a series in The Dominion Post in 2013.
As well as the APW logo, the posters feature logos for The Dominion Post and Massey University. Eight posters have the recurring tagline 'Absolutely Positively well proud. Learn more. Visit WellingtonNZ.com', the other four have 'If you absolutely love this city. If you're positively well proud. This is your brand. Own it Wellington. Learn more. Visit WellingtonNZ.com.' Quantity (Linear Metres)0.2MediumPosterSystem of ArrangementNoneCollection TypeWellington City Council
Access Information
Restriction StatusOpen
Related Agencies
Controlling or Creating AgencyThe Wellington Regional Economic Development Agency LimitedRelationship Date RangeCirca 2014
